Deal Synopsis:
The Lenox Group advised Greystone.Net, Inc. (“Greystone”) on the sale of its content division to Staywell Custom Communications, LLC, a division of MediMedia, USA, a portfolio company of Vestar Capital Partners, LLP. Greystone, headquartered in Atlanta, Georgia, is a leading provider of proprietary, customizable healthcare content to the hospital channel. Greystone’s business model generates a recurring revenue stream through multi-year contracts with a “blue-chip” client base that includes Stanford University Medical Center, Yale Medical Group, Johns Hopkins Medical Center, The Cleveland Clinic, Northwestern Memorial Hospital and Children’s Hospital of Boston. The content is produced by professional writers and can be distributed via a podcast or vodcast. To supplement the textual content, clinical wizards have been developed as multi-media files combining text, audio, and video with interactivity and decision logic to educate the consumer/patient about a specific condition.